"Televisa has developed its enormous power simply by not having had any real competition," said Raul Trejo, a magazine editor and media critic. Unless they offer a new kind of programming - more objective news, more provocative treatment of social issues, soap operas and situation comedies perhaps more focused on the lives of ordinary Mexicans - they cannot hope to make money, the analysts say. Programming to Changeīut many analysts say they believe that during the next several years, major changes on all the channels are inevitable. Salinas's liking, others doubt the Government's willingness to cede influence over the country's most powerful information medium. Though some officials insist that Televisa is too powerful even for Mr. "The Televisa people are very competitive, very tough, and they have very, very deep pockets."Įven after the privatization of such charged national symbols here as banks, mines and airlines, the media sale has emerged as the most politically sensitive deal in President Carlos Salinas de Gortari's campaign to scale back the state's economic role. Riveroll, the director of research at the Mexico City office of Baring Securities, a British investment house. "It's going to be very difficult," said Pablo A.
While some of the country's most powerful businessmen have lined up to bid the roughly $500 million that the package is expected to cost, the biggest question is whether real competition with Televisa is possible.
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In what officials describe as a historic step to create an alternative to Televisa, the Government is auctioning off the makings of another media empire: two TV networks, a movie studio, a newspaper and a theater chain. Between its television and radio stations, magazines, newspapers and billboards, Televisa collects an estimated three-quarters of all advertising spending in Mexico. Two state networks struggle to hold the rest. More than 90 percent of the country's television audience can be watching one of Televisa's four channels at a given time. And that is on the channels not run by the Government.Īs an award for its unwavering political support, successive Mexican Governments have allowed privately owned Televisa virtual monopoly control over the airwaves. There is little sign of corruption, and political opposition is rarely seen. Each night when they tune in the news, most Mexicans see a country run by dedicated public servants.
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