Lisa was still waiting to hear back from her last two emails asking to reschedule and was wondering how she could follow up a third time without coming across like a psycho. She was discouraged because she’d scheduled a meeting with a top magazine editor, and the editor had cancelled three times. My friend, a journalist-we’ll call her Lisa-recently found this perspective shift helpful. Remember that this person’s attention is split a zillion different ways, and they probably won't mind a kind reminder from you. How many items are in your own inbox waiting for a reply? Everyone's busy. Put yourself in the other person’s shoes. So how can you follow up without being a passive-aggressive nag? Here are the steps to crafting the perfect follow-up email. Together, the phrase rings false when you clearly want something. And “checking in” has a casual, “no biggie” undertone. “Just” is a word we habitually use to minimize what we have to say. While it's meant to be gentle, "just checking in" comes across as disingenuous. When we say “just checking in,” we’re trying to soften the real message: “Don’t ignore me. “Just checking in - did you get this, and are you able to meet with me?” “Just checking in to make sure you’re coming to the meeting.” “Just checking in to see if you’ve completed that report I asked for.” “Just checking in to see if you got my invoice.” So you drop them a note with those three deadly words: Just checking in. Nothing in there.Īre they avoiding you on purpose? Did they forget? Is it a no? Do they hate the idea you pitched? Do they hate you? All you know for sure is that you want an answer, but you don’t want to come across as pushy. To learn more about crafting sales sequences visit Building the Perfect Sales Sequence for you Sales Teams.You’re waiting to hear back from a colleague, a boss, a prospect, a client, a potential employer. Utilize reminders, workflows, and read/response detection to give you an edge. Make the most of your CRM system and sequences to incorporate follow up emails. Turn follow up into an integral part of your sales process. Connect with them and show them you are a great person to engage with. When prospecting, have the mindset that the person is not buying from the company, they are buying from you.
Being persistent is not a bad thing, it shows the prospect you are putting the work in. Some prospects will continuously read your emails and notice you, but might not need you at the moment. Would you be open to hoping on a call to talk more? I know you shared some interest in learning more about how we can help your reps put out more quality activities that increase qualified opportunities. If I was writing a follow up email for LeadIQ, it might look something like this:
In your follow up, your call to action is most likely asking them to get on a call with you. Add a quick sentence reiterating why you are reaching out and then move right into your call of action - what do you want them to do after they read this email? A short email that your prospect can quickly skim and respond to is the goal. Don’t craft such a long email that your prospect won’t even read. How do I Craft my “Just Checking in” Follow upįollow up emails should be short and to the point. Not only were more emails delivered to the individuals in this test, but a lot more replied. Below are Outreach’s results from their A/B test. Notice anything? The emails are the exact same with the exception that the variable email has “just checking in” as an opening phrase. Here is Outreach’s “Just checking in” email: Outreach did an A/B test and found that the templates they used in their sequences with “just checking in” received an 86% higher reply rate than those templates who had not. When you search the phrase “just checking in” in google, you will see a list of articles on alternatives for the just checking in email.įor so long sales managers have been instilling in their reps to never write a “just checking in” follow up, claiming it never works.
Just Checking InĪ lot of sales professionals do in fact push against the “just checking in” follow up email, and you might even have been trained to avoid this phrase.
Not in sales! A follow up is not intruding on your prospect, unless they have already expressed they’re not interested and you continue to reach out to them afterwards - don’t do that. A lot of people have the mentality that if they were interested they would answer, so now you are just bugging them. Whether you’re pursuing warm or cold leads, one thing is always true: Sales success is about relentless follow-up and it’s too important to leave to chance.įollowing up with your prospect may seem scary.
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